American Express India online rewards portal highlighting the new “ShopWise” e-voucher section.American Express has overhauled its digital gift-card program: as of February 1, 2026 the old GyFTR voucher site was replaced by ShopWise.

ShopWise is Amex’s new online gift-card and voucher platform, where cardholders can purchase digital e-vouchers (gift cards) from 200+ leading brands while continuing to earn bonus Membership Rewards points.

ShopWise: American Express’s New Gift Voucher Portal

In other words, the Reward Multiplier program remains, but it now runs through a modern, user-friendly interface. For example, the ShopWise portal still offers vouchers for popular brands like Amazon, Flipkart, Swiggy, Zomato and more – but now with a cleaner look and clear point-of-purchase information.

Why Amex Introduced ShopWise

Users had experienced glitches and delays with the old system (GyFTR), especially during big sales. According to reports, GyFTR often faced checkout failures, out-of-stock issues, and an outdated interface. The new ShopWise portal addresses these problems by providing a smoother checkout and instant delivery of gift codes.

As one community update notes, Amex is simply swapping partners but “nothing changes on the rewards side”. In practice this means the same reward rates apply (for example, a card that earned 5× points on vouchers will still do so), but you now get a faster, more reliable experience. In fact, ShopWise adds features that GyFTR lacked – for example, the popular quick-delivery brand Blinkit was missing before, but is now included. And importantly, any vouchers you already bought on the old site remain valid until their original expiry date.

What is ShopWise?

ShopWise is the new American Express e-voucher shopping portal where cardholders can purchase digital gift cards from leading brands.

Through ShopWise, Amex users can:

Buy e-gift vouchers from 200+ brands
Earn 2X Membership Rewards points
Get a faster and seamless checkout experience
Access a centralized portal for all gift card purchases

The platform replaces the previous voucher system under the Reward Multiplier program, making the experience simpler and more intuitive.

👉Access the portal here: https://shopwise.giftstacc.com

Key Benefits of ShopWise for Amex Cardholders

Earn More Rewards: You continue to earn bonus Membership Rewards points on every e-voucher purchase – in many cases up to 5× points. (Amex’s own site advertises “earn up to 5X rewards across 200+ brands” through ShopWise.)
Extensive Brand Selection: Over 200 brands are available on ShopWise, covering categories like retail, dining, travel, and lifestyle. You’ll find gift cards for Amazon, Flipkart, Myntra, Nykaa, hotel sites, restaurants, and more.
Modern Interface: The new portal is clean and intuitive. For example, the number of points you’ll earn is clearly displayed at checkout for each voucher, eliminating guesswork. The look & feel is described as “modern and clean”, replacing the old “clunky” layout.
Instant Digital Delivery: Nearly all vouchers purchased on ShopWise are delivered by email (or in your Amex app) within minutes. This makes last-minute gifting or quick personal use very convenient.
Wide Usage: Digital gift vouchers from ShopWise can be redeemed online or in-store according to each brand’s usual rules. For example, Amazon Pay vouchers directly add to your Amazon balance for shopping, bill payments or recharges, while dining vouchers can be used at participating outlets.
Seamless Integration: ShopWise links your Amex login and MR point balance automatically. You simply log in with your Amex India account, agree to the terms, and you’re taken straight to the ShopWise portal. The convenience fee (typically ~1.5% + GST) remains the same as before, so reward rates and costs are unchanged – only the experience is improved.

Amazon Pay Gift Vouchers on Shop Wise

One of the most popular gift cards on ShopWise is the Amazon Pay e-voucher.

This voucher loads directly into your Amazon Pay balance, which you can use just like cash on Amazon for shopping, utility bill payments, mobile/DTH recharges, travel bookings, and more. Buying Amazon

Pay vouchers on ShopWise is useful because it combines flexibility with rewards: you earn Amex MR points on the purchase, and then get the full value (₹1 per ₹1) when you spend it on Amazon services.

(Note: the convenience fee still applies, so you pay a small premium to buy the voucher.) According to Amex, vouchers for brands like Amazon and Flipkart earn the usual bonus points, so it’s essentially like earning extra points on your Amazon spending.

Managing Previously Purchased Vouchers

If you had already bought e-vouchers through the old GyFTR platform, rest assured: your vouchers remain valid. An Amex community update confirms that old GyFTR vouchers will stay active until their original expiry. In other words, the upgrade to ShopWise does not invalidate existing gift cards – you can continue to redeem them as before. The only change is that new purchases go through the ShopWise portal instead of GyFTR.

Tips to Maximize Value on ShopWise

Buy for Frequent Expenses: Think about brands you use often. For example, if you regularly shop on Amazon or Swiggy, it makes sense to buy those vouchers on ShopWise. That way you earn bonus Amex points on spending you’d make anyway.
Use Amazon Pay Vouchers for Versatility: As mentioned, Amazon Pay gift cards cover many categories (shopping, bills, travel). Many users consider these among the most flexible vouchers to hold in their wallet.
Combine With Amex Offers: Keep an eye on your Amex Offers (special promotions sent to your card). Occasionally, American Express runs bonus-point promotions for spending or purchases through ShopWise. Using offers on top of the 5× (or 3×, etc.) points can boost your total rewards.
Plan Around Big Spend Goals: If you have a large purchase coming up (or want to hit a credit-card spending milestone), buying vouchers first on ShopWise can accelerate your point earnings. For example, some cards give bonus milestone points for a certain number of eligible transactions; voucher shopping can help trigger those faster.
Stay Within Your Budget: Because ShopWise charges a convenience fee, it’s best when you have actual Amazon/Flipkart/etc. expenses to offset. Avoid buying vouchers just to hold excess balance – use them promptly on needed purchases.

Referrals & Applying for Amex Cards

If you don’t yet have an Amex card, this could be a good time to join. Amex often runs referral programs offering bonus points to both referrer and referee. For example, American Express’s Refer‑a‑Friend program allows existing members to share personalized referral links via email or social media.

New applicants who sign up through a referral often receive extra Membership Rewards points or bonus credits, and the referrer gets a bonus too. (Specific referral bonuses vary by card and promotion.)

In practice, if a friend or a referral link is available, applying through it can earn you extra points on top of any standard welcome bonus. This is worth considering if you decide to get an Amex card to start using ShopWise: by using a referral link, you both benefit from additional rewards.

ShopWise represents a clear upgrade to American Express’s e-voucher system in India. It keeps all the core advantages of the Reward Multiplier program – especially the accelerated Membership Rewards points – while delivering them in a much-improved digital experience.

With over 200 brands and vouchers for everyday categories, plus continued bonus point earnings (up to 5× points), Amex cardholders should find the new portal useful for planned shopping and gifts alike. If you’re a cardholder already, make sure to log in and explore the new ShopWise site.

And if you’re considering an Amex card, remember you can earn voucher points right from the start – just be sure to take advantage of any referral offers and welcome bonuses.